Author: Nada Wagner
Publication Date: 08/15/2008
Creating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals: Business essentials — from creating your company's mission statement to setting goals and objectives. Competitive analysis — from analyzing your industry to tracking your competitors' actions. Market research — from identifying your market to meeting your customers' needs. Financial information — from reading income statements to understanding balance sheets. Forecasting and budgeting — from projecting your cash flow to creating a solid budget. Your business plan in action — from creating an effective organizational structure to fostering a strong company culture. Canadian examples — from inspirational success stories to cautionary tales.
More information from Publisher: Business Plans For Canadians For Dummies